Social Media and the Workplace

Nussbaum's amusingly titled post VP of Twittering examines the new and popular role of VP of Social Media. He goes on to remark,

many VPs of Social Media do not have significant social media footprints on Twitter, Facebook, etc. Wow. I guess many corporate bureaucracies still can’t trust the younger members of their culture, because Gen Yers absolutely live in social media. In fact, there is a growing split between “young” Gen Yers and “old” Gen yers on how they use social media.

This statement echoes our exploration of the millennial generation in class. Similarly, I consider myself an "old" Gen Yer...I have not yet fully embraced social media (namely, Twitter). It's interesting to see that, according to the post Nussbaum tags, there is an effective and credible way of going about Twittering—and it's very similar to in-person networking.