Circumspect

After our in-class discussion about cool hunting / trend forecasting, I found this article from the NYTimes about the evolution of sunglass trends particularly interesting. The article focuses on the summer's new trend of sporting round sunglasses, but covers the larger process of defining, starting, and spreading trends in general. The author points out that many style makers see the same art exhibitions and current events, and that this exposure often influences them in similar ways. For example, a pair of John Lennon's signature round glasses were auctioned recently at a high price—a fact that many designers likely noticed. As designers, we must pay attention to such trends, and it's thought provoking to examine the origins of them.