It's not easy being green...

This post on Cool Hunting reviews the new book Design is the Problem by Nathan Shedroff. The book discusses the need to reassess what we as designers consider "green" and often arrives at counter-intuitive conclusions. Though I haven't read the book myself, the ideas presented in the review sound compelling. So much work has been put into marketing products as "green," yet I find it doubtful that many of the purportedly "green" products actually stand up to their claims. In my opinion, more products should be developed specifically to be green, rather than simply re-branded as such. From the sounds of this book, it will help designers do so.


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