Pet Airways

A true lesson in absurdity: Pet Airways, the airline for pets that was featured on Cool Hunting this week. The all-pet airline provides amenities such as pre- and post-flight walks, in-cabin kennels, and personal attendants who walk/carry pets onto the plane. As of now, the airline only flies once weekly to select major cities (New York, Washington, DC, Chicago, Denver, and Los Angeles), but hopes to expand in the near future.
I personally am surprised that the company is launching amidst the current recession. The idea seems a bit extravagant in this market, and I wonder if it will be popular. It seems it would have been better suited for the bull market of a few years ago.