Sadly, this video—as seen on Swissmiss—is all too true. It seems that, because design is an unknown craft to most people, they see it as an unquantifiable or negotiable service. When this attitude is placed in the context of other service industries (such as a restaurant or salon), as it is in the video, it quickly becomes apparent just how ridiculous this notion is. One could hope that as design becomes more central to commerce, this practice would slowly diminish; however, as the number of designers increases and the number of jobs decrease, my fear is that some designers will continue to underprice their work, making it difficult for those who abide by the Pricing & Ethical Guidelines standards.
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