Bruce Nussbaum's post on the decline in jobs for creatives is, obviously, worrisome for those of us getting our degrees in creative industries. I find the numbers he reports somewhat surprising. It seems to me that, due to the poor economy, so many companies are revamping their image campaigns and visual identities (see: Pepsi, Duane Reade, Tropicana, etc.) in efforts to turn around their business. Why, then, is there not a wealth of jobs for creatives? Is it simply because there is a decrease in the number of new companies, paired with the closing of some older, more established companies?
(Bad Time to Graduate for Creatives—Let's Change That, Nussbaum on Design)
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