Cardboard Kingdom

The new and absurd: cardboard bedding. I'm always one for charity, so I like the company's social activism (a portion of the proceeds benefit an organization fighting homelessness), but the design (which merely LOOKS like cardboard) strikes me as a bit odd. To some extent, the design mirrors the vintage, beat up look that's popular now, but in my opinion, this design takes it too far. The site features a picture of someone sleeping on a bench with a comforter and pillow from the line... It's almost offensive—people who can afford nice bedding sleeping in "faux" cardboard linens as a fashion statement.